The Dealership Minds video series is sponsored by Claas.
Years with Organization: 1
Role: Working out of the Brillion store, Lamers covers more of Central Wisconsin where there are more dairy customers. Johnson covers the area farther east toward Lake Michigan where the customers tend to be more row-crop farmers or customer harvesters.
Quotables: “I’m completing my first cycle, one year of getting to know people and coming up with sales strategies. A lot of it for me is researching a customer — anything from Facebook to talking to our sales manager — and really studying before I ever step foot on their farm.”
PROFILE
Building Relationships Beyond the Sale
VIDEO
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Data-Driven Sales Strategies |
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Building Customer Relationships in a Consolidating Customer Base |
