Mike Falash, service lead at Vanderloop's Lena, Wis., store, says that while mechanical skills are necessary for a technician, it is the soft skills like communication and customer service that are key to a successful service department.

 

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Years with Organization: 15 

Role: “I overlook the store to make sure that everything is in alignment with the company and day-to-day.”

Quotable: On working with the competition: “We’re in the same business, so we’re not over here trying to cut each other’s throat on our end; we work together. But, still, we’re trying to maneuver numbers away from them.”

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Service: Beyond Just Repairs

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