Co-owner and sales manager Carey Vanderloop says the dealership previously had a store in Marathon City, Wis., which it closed after opening its newest Beaver Dam store. He breaks down the differences they saw in the customer base that the Marathon City store served west of the Wisconsin River and the customers that the other 3 stores serve.
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Years with Organization: 30
Role: “I focus on new products and ideas. Sometimes we create a market for something that isn’t necessarily mainstream yet like we did with the forage harvester. There was no forage harvester market to speak of. Everything was pull-type. And then in early 2000 we took on Fendt. There was no such thing as a European or a German tractor. And certainly not high speed. And obviously, those two products are wildly successful.”
Quotable: “Vanderloop doesn’t do anything fast. It’s like a ship that’s leaving Europe and is changing course from New York to North Carolina, which is one degree on the compass. It’s not a big change. All the vendors and staff are heavily vetted before they’re allowed into the organization.”
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