The Dealership Minds video series is sponsored by Claas.
Years with Organization: 30
Role: “I focus on new products and ideas. Sometimes we create a market for something that isn’t necessarily mainstream yet like we did with the forage harvester. There was no forage harvester market to speak of. Everything was pull-type. And then in early 2000 we took on Fendt. There was no such thing as a European or a German tractor. And certainly not high speed. And obviously, those two products are wildly successful.”
Quotable: “Vanderloop doesn’t do anything fast. It’s like a ship that’s leaving Europe and is changing course from New York to North Carolina, which is one degree on the compass. It’s not a big change. All the vendors and staff are heavily vetted before they’re allowed into the organization.”
PROFILE
Guiding Sales, Finding New Markets
VIDEO
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Consolidating Locations & Regional Customer Differences |
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