Mark Vanderloop, co-owner Vanderloop Equipment, reveals some of the biggest challenges his dealership faces for 2025 and beyond, which includes a rapidly changing customer base in the Wisconsin dairy industry.
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Years with Organization: 23
Role: “It’s a hybrid product and sales management role and helping on the service side as needed. I also assist with a lot of the recruiting. My role is always evolving. Right now, at the level and size we’re at as a dealership, I have to wear multiple hats.”
Quotable: “Planting season is more like the Daytona 500 than the Super Bowl. We’re the team that builds the car and gets it ready in the shop, and then getting to see it perform is the fun part. I watched a customer planting with his brand-new planter the other night, which was really cool. That type of stuff is exciting because it shows we as a dealership did our job.”
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