Southwestern Ontario — Case IH and JCB Agriculture Equipment Dealer Equipment Ontario opened the doors to their new dealership during a well-attended grand opening ceremony on Saturday, September 28, 2024. This marks the 6th Equipment Ontario location. The dealership is located at 4503 Simcoe County Road 50, Loretto, 2 km south of Highway 89 (Alliston).

“We are excited for this opportunity and look forward to growing our relationships with valued customers in this region and connect with new partners for many years to come,” said Carson Brown, Equipment Ontario Ownership.

The announcement further noted that the new dealership is a welcome addition to the town of Alliston, and to the rural agricultural community. It addresses the need for a local Case IH dealership, which has been absent since the closure of the previous dealership three years ago.

“We have been offering residents customer service remotely over the past three years, now this raised the bar so we can serve our customers better,” offered Brown, adding, “This is a great agricultural area and is a strong agriculture area.”

The New Dealership will feature equipment from Case IH, Case Construction, JCB, Macdon, Cub Cadet, Ventrac, Kuhn, Penta, HLA products, alongside additional brands.

In addition to announcing the new dealership, the company noted that Equipment Ontario is growing their team. It noted that persons interested in pursuing, or who know of others interested, learn more about career opportunities on the company website www.equipmentontario.com.

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