Shortline manufacturers at the 2024 Farm Progress Show were realistic about the current market conditions, but did show glimmers of optimism. 

Jamie Meier, Landoll Ag Division sales manager, said while the summer was tough as far as retail orders, he’s feeling better as we’re getting into fall. 

He added that cattle and dairy customers are doing better than grain producers and are making a little bit of money. With such a large crop in the fields and high yields expected, he says high bushels help offset some of the negative pricing for commodities. As a result, Meier thinks we are likely to see some year-end buying, and notes it will be easier for farmers to buy a $100,000 tillage tool than say a $1 million combine or tractor.

Following the Farm Progress Show, we asked dealers what products they anticipate farmers are most likely to buy come December. 

Hay and forage equipment stood out as the top product farmers are likely to buy, followed by rotary cutters and headers. 

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