This week’s DataPoint is brought to you by Farm Equipment’s NewsIQ quiz. 

According to Ag Equipment Intelligence’s 2024 Brand Loyalty Report, farmers are split on whether the current ag economy impacts their brand loyalty. Overall, 51.6% of farmers said they would consider other brands in the current ag economy, down from 54% in the 2020 report. Looking at farmers’ primary brands, farmers who identified themselves loyal to Kubota equipment were the least likely to consider another brand given the ag economy, while AGCO farmers were the most likely to consider another brand. The full Brand Loyalty Report is available for purchase on AgEquipmentIntelligence.com.

Watch the full version of this episode of On The Record.