It’s once again time to celebrate the hard work of those making today’s precision farming systems possible during the 2nd annual Precision Specialist Week. It’s coming up August 11th. Lessiter Media president and Farm Equipment editor Mike Lessiter shares some perspective on why it’s an important week. 

We’ve been serving farmers for more than 50 years here with our publications, and since we got into the Precision Farming Dealer space many years ago, we’ve come to learn the success stories and how that precision specialist saved a planting or harvesting season, was there on call in the middle of the night and went well and beyond to keep that farmer moving. As we learned of these, we wanted a chance to celebrate the precision farming specialist, who’s really the go-to for many farmers at their key point of year. They simply couldn’t get it done without these guys and gals, who put their life on hold to make sure that farmer can keep going.

“It is sometimes a thankless job, long hours during planting, spring and harvest. But this is our way of recognizing those behind the scenes really making agriculture go.”

If you want to honor your precision specialist, head to Farm-Equipment.com/PSWeek. 

Watch the full version of this episode of On The Record.