In a letter to dealers on Friday, July 26, CNH executives announced the immediate appointment of Ryan Schaefer to the role of Vice President for New Holland Agriculture North America.

In the last 14 years, New Holland has had 4 other top executives, including

• Abe Huges
• Bret Lieberman
• Brett Davis
• Sally Johnson 

“Ryan has a deep passion for the agricultural industry and has demonstrated strong leadership in various roles at CNH, most recently guiding our North America Quality organization,” said Vilmar Fistarol, President for CNH North America Agriculture. “New Holland will benefit from Ryan’s commitment to put the needs of our dealers and customers first.”

According to the letter:

Schaefer’s 20 years of experience in the agricultural equipment industry provides a strong record of performance across many disciplines. Serving in territory sales management, product marketing, and regional sales leadership, Ryan has progressed through CNH roles with increasing responsibility since 2008. He most recently led the North America Quality organization for three years and is a strong advocate for continuous improvement. Ryan brings that same commitment to excellence to the New Holland Agriculture team.

“The opportunity to lead New Holland in North America is an exciting chance to accelerate the growth of the brand’s full line of products including cash crop, dairy, livestock, specialty, compact tractors and digital solutions,” said Schaefer. “Our business has a solid foundation of dealer partners and innovative products that integrate the best technology in agriculture. Our team will work harder than ever to propel the brand forward and build on New Holland’s remarkable legacy.”