Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. Here is our favorite content from the past week from across the web:

• Is Your Leadership Team Built From A Players?
• This 8 Year Old Might be Your Next Customer … or Better Yet Tech or Salesperson
• Is Your Dealership Advertising in Print?
• Why Did Caterpillar Sell Off the Challenger Line?
• AEM Sees Industry Layoffs as Cyclical

Best of the Web This Week is brought to you by Dealership Minds Summit.

Join top farm equipment dealerships from around North America on August 6-7, 2024 in Madison, Wis., for 2-days of unrivaled learning and networking during the 2024 Dealership Minds Summit. No other event gives you a FOR DEALERS ONLY learning opportunity featuring targeted sessions that deliver the latest research, ideas and tools to help your dealership reach its top potential.

Is Your Leadership Team Built From A Players?

In this blog, Richard Bryan shares 5 essential elements to a growth system that will help fuel your company's long-term success. Bryan was the keynote speaker at the 2023 Dealership Minds Summit.

This 8 Year Old Might be Your Next Customer … or Better Yet Tech or Salesperson

Jackson Laux of South Whitley, Ind., is a tractor-riding farming enthusiast with a growing fan base on social media who has now developed a collaboration with John Deere. In this video from the Today Show, you get a glimpse of him at Deere dealer TruLand Equipment.

Is Your Dealership Advertising in Print?

Print magazines can also stimulate the memory and imagination of readers, as they are more likely to remember and recall what they read in print than online, according to BoSacks.

Why Did Caterpillar Sell Off the Challenger Line?

In early 2002, Caterpillar sold the Challenger belted tractor line it had developed to AGCO, just 16 years after it introduced it to the market. This article from The Western Producer explores why.

The first rubber belted tractor, the Challenger 65, was developed by Caterpillar and hit the market in 1986. In 2002 Cat sold the Challenger line to AGCO. (Photo by: Caterpillar)

AEM Sees Industry Layoffs as Cyclical

AEM's Curt Blades tells Brownfield he's not concerned about the recent industry layoffs and that they are cyclical.

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Best of the Web This Week is brought to you by Dealership Minds Summit.

Join top farm equipment dealerships from around North America on August 6-7, 2024 in Madison, Wis., for 2-days of unrivaled learning and networking during the 2024 Dealership Minds Summit. No other event gives you a FOR DEALERS ONLY learning opportunity featuring targeted sessions that deliver the latest research, ideas and tools to help your dealership reach its top potential.

Click here to view past " Best of the Web This Week " updates.