Check out what’s in the April/May 2024 issue of Farm Equipment -  Read Digital Edition

To the Point – Page 6 
Don’t Get Caught Fighting the Last War.

Briefings – Page 8

Trade Value & Trends – Page 12

Trending Now – Page 14

BOOTS ON THE GROUND: Strong Customer Relationships, Parts Inventory Central to Spring Success – Page 18
4-store John Deere dealer Alliance Tractor squares up against larger competition by sharing knowledge, prioritizing premium remote service & keeping the parts warehouse full

CONVERATIONS IN AG: Dealers Better Prepared for Softening in Used Market – Page 26
With used inventories rising and the market tightening, 2 dealers share their insights on how a downturn in 2024 could compare to what the industry faced in 2014

HOW TO SELL:  Precision Kits Let Customers Update Tech on Older Units – Page 28
Convincing growers to invest in precision technologies almost always comes down to ROI, and upgrade kits help deliver all the benefits at a fraction of the cost

Dealership Renovations Invest in Employees – Page 34
5 dealers share details on facility updates that benefit service techs, customers & are designed with future growth in mind

Service Stress Alleviation Strategies Slash Workweek by 27 Hours – Page 42
Dealers cut down on burnout with off-season clinics, mandatory planter inspections & mentorship programs

Assess Dealer Culture & Values to Ensure Success After a Transition – Page 46
Organizational expectations & clear communication can foster a positive dealership culture that will ensure…