KANSAS CITY, MO – The North American Equipment Dealers Association (NAEDA) has released the 2024 Dealer-Manufacturer Relations Survey questionnaire to dealership contacts throughout North America. The survey was sent to agricultural, construction, industrial, and outdoor power equipment dealers in both the United States and Canada. The Dealer-Manufacturer Relations survey is conducted annually by NAEDA and allows equipment dealers to anonymously rate manufacturers and distributors on the product lines they carry in their dealership.

Dealers will have the opportunity to rate up to 15 manufacturers and distributors they represent on various factors. Dealers rate their manufacturers in key business categories such as product quality, availability, and technical support; parts availability, quality, and return policy; communication, warranty, and marketing/ advertising support. Responses are compiled anonymously and distributed to NAEDA dealer members as a member benefit and to the manufacturers featured in the survey report for comparison, analysis, and review. 

Manufacturers are also compared to other manufacturers, as well as subdivided into four categories: Full-Line, Tractor, Shortline, and OPE.   Manufacturers can and do utilize the data from the report to make year-to-year comparisons and to identify areas for improvement. Due to the independent nature of the survey, manufacturers also use the survey to measure their incorporated operational decisions.  

“The survey report provides key information to support and enhance NAEDA’s Manufacturer Relations efforts on behalf of our dealer members,” stated Kim Rominger, NAEDA CEO. “The survey data is also helpful to dealers who wish to evaluate their current product lines and for those who are exploring new product lines.”

The NAEDA Dealer Manufacturer Relations survey has seen continued growth in dealer participation over the past 24 years.  Only manufacturers and distributors who receive enough rankings will be listed in the report.  

The companies and the dealers who participate in the survey will receive a copy of the report at no charge.  

More information on the Dealer-Manufacturer Relations Survey is available here.


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