Check out what’s in the February 2024 issue of Farm Equipment -  Read Digital Edition

To the Point – Page 8

Dealers for the Ages…

Briefings– Page 10

Trade Value & Trends – Page 14

Trending Now – Page 16

Sold-Out Crowd Gathers for the 2024 Precision Farming Dealer Summit – Page 18

Inaugural Dealer Hall of Famers – Page 20

• Ronald D. Offutt – Page 22
• Cleve Buttars – Page 28
• Charlie Hoober – Page 32
• Paul Wallem – Page 36
• David Meyer & Peter Christianson – Page 42
• Ferenc & Tom Rosztoczy – Page 46
• Earl Livingston – Page 49
• Orhan Yirmibesh – Page 53
• Derek Stimson – Page 56

How to Sell: High-Speed Tillage – Page 60

A good demo is the key, and that requires good upfront planning so the customer can see how a highly versatile high-speed disc can help meet their specific wants and needs

Dealers Report Growing Revenue, Equity & Margins – Page 66

The most recent Cost of Doing Business report saw multiple dealer metrics hit 5-year highs

Get Your Rural Lifestyle Business Ready for 2024 at the Dealer Success Academy – Page 72

Effective Dealership Transitions Must be Planned Years in Advance – Page 74

Both external and internal factors — such as family succession and business structure — should be considered when preparing for a future dealership transition 

PRECISION FARMING DEALER

12th Annual Precision Award Program Honors Top North American Dealer – Page 82

First Customer Contact Builds Trust &…