Tractor Zoom, a provider of farm equipment and heavy machinery valuation data and market insights, announced it is reintroducing the company’s Iron Comps software-as-a-service (SaaS) platform as Tractor Zoom Pro. The new brand name reflects the growing suite of products and services available from Tractor Zoom, the company says, while also reinforcing the company’s commitment to serving the evolving needs of its clients.

“While the name and logo are changing, the way the platform performs and the way we show up for our clients is not,” said Kyle McMahon, CEO and founder of Tractor Zoom. “Our ongoing dedication is rooted in listening to our customers. We have the unique opportunity for Tractor Zoom Pro to become synonymous with the data and technology needed to drive digital transformation, and we remain eager to equip our clients with this and equipment insights that are honest, accessible and actionable.”

Tractor Zoom Pro is used by 760 equipment dealer locations, over half the Farm Credit System, about 66% of the Farm Service Agency and many others, the company says. The new website, TractorZoomPro.com, provides a deeper look at the key solutions the platform offers, presents the audiences it serves and offers key market updates, resources and other thought leadership.

The rebranding coincides with the launch of a new product offering, Tractor Zoom Pro Appraisals. According to Tractor Zoom, the new product allows equipment dealers to digitally catalog equipment, evaluate comparable sales against auction, retail and first-party sold data and generate customer appraisals in the field or office — all within a single platform.

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