On behalf of the editorial team, we’re pleased to bring you these Executive Statements from across the ag equipment industry — a special compilation you can turn to time and again as you evaluate your many choices in our vibrant agricultural equipment industry.

This unique compilation is intended to help you better “get to know” 21 of our industry’s key suppliers who continue to help our industry advance. As you’ll see, we’ve assembled a unique collection of both household names as well as some “up-and-comers” to watch. 

You’ll find these Executive Statements useful, not only as a primer on current and potential business partners and what they can offer you as a dealer, but also to gain perspective on company “bloodlines” and the foundation from which they’re built. As our readers have told us, all of this is helpful to understanding the type of relationship you can expect by partnering with these suppliers. 

We hope you find this compilation as interesting as we did in pulling it together for you.  

— Kim Schmidt, Executive Editor kschmidt@lessitermedia.com

Creative Financing Will Be the Key to Lowering Payments

In today’s farm machinery market, many factors are contributing to swings in buyer sentiment, and they vary across territories. But rate increases, low inventories, market volatility and the rising cost of inputs are showing one consistent theme across the country: farmers are sharpening their pencils on payments as part of their equipment acquisition decision making.

For example, increased operating expenses and limited machinery availability have contributed to a decline in buying activity in the Midwest, while weakened commodity prices in the South are motivating farmers to build equity through life-cycle management. Those in the Northeast and Pacific Northwest are seeing less of an impact due to more diverse farm types, but supply chain disruption and low inventories have spurred aggressive buying for some and adjusted business plans for others.

Across these themes, creative financing will be key to lowering payments and providing a little bit of rate relief. Leasing products, longer financing terms and other financing strategies will play a much bigger role in equipment sales going forward; and dealers and equipment lenders will continue to be an important source in helping customers cover their replacement needs.

As a nationwide equipment financing program, AgDirect is acutely aware of the challenges and opportunities equipment dealers and ag producers are navigating. With our knowledge and dedication to serving agriculture, both can be confident in AgDirect as a trusted financial partner.

— Brian Legried, Senior VP, AgDirect

Expanding Our Customer Reach into New Markets

RhinoAg is one company with two excellent brands: Rhino and Dixie Chopper. Our businesses have seen extraordinary change in the last four years since the acquisition of Dixie Chopper in August of 2019.  

Product portfolio expansion and innovation on each brand has substantially increased in the last two years.   Along with many other projects in the pipeline over the upcoming years.

On the Rhino brand, the introduction of the 4125, a brand-new 12.5-foot heavy-duty flex-wing capable of cutting materials up to 4 inches in diameter. This product is perfect for the most demanding rural property management, orchards, commercial applications and roadside maintenance.

We are also expanding our customer reach into new markets including golf, turf and sod. We introduced our new X Series, a range of gear-driven roller mower products. Our X Series includes rigid deck implements of 6- and 8-feet, and a diverse selection of wide area rotary mowers featuring 10-, 14-, 18-, 20- and 24-foot options. For the turf managers who maintain areas with anything but flat grass, we have introduced the R Series. The R126 is a contouring roller mower perfect for uneven terrain. The X-Blade cutting system on these mowers provides precise cut-quality by using 4 blades per rotor.  

The RhinoAg sales team is heavily focused on adding new dealers to our excellent network of dealers and joining the family. We believe we offer a truly impressive product line, high-quality service from our sales and customer care teams, and unmatched access to the company’s key executives. For more information on becoming a new dealer, please visit our website at RhinoAg.com/Become-a-Dealer.

— Greg Pollock, Director of Sales & Marketing, Rhino

A Gateway to Education, Advocacy, Leadership Development & Executive Networking

In the fast-paced and interconnected business landscape of today, association membership has emerged as an indispensable tool for professionals seeking growth and excellence. Since 1919, Associated Equipment Distributors (AED) has offered industry leading opportunities for the heavy equipment distribution industries including agriculture, construction, forestry, mining, power generation, rental, cranes and material handling in many areas including education, advocacy, leadership development and executive networking.

AED opens doors to a wealth of educational resources, empowering members with the knowledge and skills to stay ahead of industry trends and developments. From benchmarking reports and webinars to conferences and online courses, we curate a diverse range of educational offerings tailored to the specific needs of our members.

Belonging to AED provides individuals with a unified voice and platform to advocate for our members interests and concerns. AED actively engages in lobbying efforts to influence policymaking and promoting favorable business environments.

AED also provides a wide variety of opportunities for leadership development. By participating in committees, task forces and mentorship programs, our members can cultivate and hone the leadership skills of their team members.

AED provides a solid foundation for building invaluable professional networks. Our annual events facilitate meaningful interactions with like-minded executives, industry experts and potential partners. These connections not only open doors to new business opportunities but also foster a support system of peers who can offer guidance and collaborate on common challenges.

Contact Mike Kondrath at 630-468-5121 or mkondrath@aednet.org today to learn more about what opportunities AED has for your organization or visit AEDnet.org.

— Brian P McGuire, President & CEO, Associated Equipment Distributors

Accomplishing More Together: Benefits of the Bobcat Dealer Network

Dealer relationships are a strategic focus area for Bobcat. Without our extensive and dedicated dealer network, we simply would not be who we are. As a direct conduit to our customers and our markets, our dealers are in their communities every day, helping our customers identify solutions to their toughest worksite challenges.

At Bobcat, our market segments are growing, and we’re matching those opportunities with new products and services that help dealers maximize their business. It’s an exciting time to be a Bobcat dealer and a great time to consider becoming one.  

We believe our differentiators for dealers are:

• The breadth of our product bundle is greater than other OEMs, providing dealers with more opportunities to serve their existing customers and reach new customers to grow their business.
• The strength and recognizability of the Bobcat brand can help draw new customers to their business.
• We are retail-minded, but we also want to help our dealers grow their businesses. We provide strategic support and resources to help achieve those goals.

Our dealer support is second to none with multiple benefits to aid in their success:

• Dealer-specific sales, customer support and aftermarket service teams
• Parts distribution and service center relationships
• Service and technician training
• Co-op advertising dollars
• Customizable advertisements and marketing assets
• Facility branding
• Branded apparel
• Incentives and sales programs
• Dedicated product lines, attachments and preferential pricing
• Opportunities for equipment sales or rental

To learn more about becoming a Bobcat dealer, visit Bobcat.com/BecomeADealer

— Steve Ross, Senior Director of Grounds Maintenance Equipment Commercial Business, Bobcat

Join the Bush Hog Family as a Dealer

Since 1951, Bush Hog has delivered dependable rotary cutters, finishing mowers, landscape tools and a wide variety of tractor mounted implements. We have built lifelong relationships with our product owners and dealers while earning a reputation for our ruggedness, durability and value of our products. Today, Bush Hog products are marketed through 1,000 farm equipment dealers across North America.

Bush Hog’s sales team, customer service group and knowledgeable technicians are there to help you with product selection, service and solutions for your specific needs for your customers. When you make a decision to invest in our quality implements, you become a part of the Bush Hog family.

We recently released the new 4110 and 4115 heavy-duty flex-wing models. These products aim to enhance and simplify the rotary cutters offered to our customer base of right-of-way contractors and large landowners. The 4110 and 4115 are an evolution of the 2810, 2815, 3810 and 3815 product lines, all of which have been popular choices of contractors seeking governmental bids.

To make an even better product for our roadside mowing contractors, we mined a decade’s worth of warranty data to look for needed improvements from a customer’s perspective. This new model will only help emphasize why so many farmers, ranchers, commercial operators and land owners are still using their Bush Hog products for over 50 years. And that is why they say, “If it doesn’t say Bush Hog, it just won’t cut it!”

If you are interested in joining the Bush Hog family as a dealer, we invite you to reach out to us at
 BushHog.com or call (800) 363-6096 to get
 the conversation going.

— Dan Bratt, VP of Sales and Marketing, Bush Hog

Improving Farmers’ Lives with Calmer Corn Heads

Each year we look for ways that we can improve farmers’ lives. This has been the goal of the company since building the world’s first 15-inch corn head almost 30 years ago. The success of our customers is what keeps us pushing to make even better products for them.

Our BT Chopper Upgrade Kit is our biggest seller which includes our stalk rolls, stripper plates, a slowdown kit and grass knives. The BT Chopper Stalk Roll is the only stalk roll on the market with a patented “open window” feeding chamber, which enables corn stalks to travel efficiently into the row unit to become processed. The biggest benefit from our stalk rolls is the confetti-like residue that speeds decomposition and leads to easier planting the following year.

Calmer also offers fully custom corn heads with any row spacing and any number of rows. The largest corn head we have built was 32 rows, which is currently the largest corn head ever produced. From the very first phone call to our plant, we start to build the corn head the exact way your customer wants it, including the color scheme to match their combine.

Over the past 3 years we have been developing and testing new concaves as well as inserts and cover plates to improve threshing. The Calmer Combine Performance Kit will help reduce damaged kernels and broken cobs as well as reduce rotor loss. Our goal is to have these available and in combines by harvest season 2024.

— Marion Calmer, Founder, Calmer

Ensuring Dealer Management Software Operates the Right Way

We’ve made some exciting changes at e-Emphasys this year, including merging with CDK Global Heavy Equipment. That and other investments we’ve made are key to better serving the industry and ensuring that we’re a great technology partner for our clients, helping them power their dealerships.

With IntelliDealer now part of our product portfolio, we’ve continued with its monthly release schedule and have been reviewing its product roadmap to expedite critical change requests and plan for new features. We’re also continuing to host monthly roundtable webinars for client communities, based on OEM/equipment brand, to share best practices and provide additional software training.

Whether clients use IntelliDealer or e-Emphasys ERP, we want to ensure their dealer management software operates the way they need it to for greater efficiency and profitability. That’s why we’ve made some shifts across our Operations and Customer Success organizations. For example, we brought in executive and senior leadership with transformational experience, and we’ve added other team members with decades of industry and subject-matter expertise. Additionally, we’ve deployed new CRM, project management, learning management, and other tools to help us better meet client needs and increase satisfaction.  

We’re proud to support this ecosystem of manufacturers, dealers and your customers who help the world run every day – growing food and other important crops we all rely on. As the new

e-Emphasys, our aim is to surpass client expectations any time we engage in helping them achieve their operational goals.

You can learn more by reading our news and blog at e-Emphasys.com.

— Jeff Hart, President & CEO, e-Emphasys Technologies

Continuing to Invest in Our Core Product Line

Dixie Chopper is proud to be part of RhinoAg and the Alamo Group family of businesses. Since the acquisition by RhinoAg in 2019, we continue to invest in our core product line of high-quality zero-turn mowers, but always looking for new markets for our dealers to sell into. New for this year is the introduction of two new products; the Talon RC and Talon MS.

The Talon RC is a remote-controlled hillside mower capable of mowing inclines up to 55 degrees to provide a safer mowing solution to operators who need to maintain terrain that would be impossible with zero-turn mowers or tractor mounted implements. The bi-directional cutting deck improves operator efficiency and reduces turf damage. The Talon MS is a heavy-duty mini-skid-steer with a wide array of industry applications including commercial landscapers, municipalities, forestry, irrigation and more. The Talon MS features an expandable track to allow the operator to contract the tracks to 34.5 inches to fit through narrow areas including gates, and the ability to expand the tracks for greater stability in operation.

The Dixie Chopper sales team is heavily focused on adding new dealers to our excellent network of dealers and joining the family. We believe we offer a truly impressive product line for both brands, high-quality service from our sales and customer care teams and unmatched access to the company’s key executives. For more information on becoming a new dealer, please visit our website at DixieChopper.com/Become-a-Dealer.

— Eli Kean, Marketing Manager, Dixie Chopper

FEMA ­­— A Resource & Advocate

For nearly 75 years, the Farm Equipment Manufacturers Assn. has provided farm implement industry leadership to enhance business opportunities and profitability for its growing 700 member companies in the U.S. and Canada.

We serve as a resource and advocate for the shortline farm equipment industry. The association represents manufacturers of specialized agricultural equipment, their suppliers and their distributors. Led by a 16-person Board of Directors, the association maintains member companies representing each link in the farm equipment supply chain: manufacturers, providers of component parts and services to those manufacturers and equipment marketers.

From large corporations to small multi-generational, family-owned businesses, we understand the distinct needs of this niche group and work hard to support you as dealers so you can do what you do best: bring choice, value and innovation to agriculture. We provide a forum for marketing equipment through networking, communications and technology by creating opportunities for members to connect and learn from one another. Our Dealer Relations Committee works to better understand the needs of the dealers and how we can improve our relationship with them.

Each spring our manufacturing members meet with current or potential suppliers to offer unique opportunities to build business relationships. Meanwhile, each fall, our manufacturing members meet with marketers and wholesalers in conjunction with the Equipment Marketer and Distribution Assn. to have members meet with companies that will help market their products.

Our success is driven by keeping our members informed on the news that matters most, providing customized educational opportunities at conventions and building a body of exclusive and essential information online.

— Ben Hellbusch, President, FEMA

A Business Built on Relationships

GBGI Inc. was founded 30 years ago.  The basics boil down to providing shortline tillage and seeding equipment manufacturers with a better solution to fit their needs.

GBGI prides itself in manufacturing cast products 100% in the U.S. and assembling at our facility giving our customers a superior design that eliminates variables that cause costly downtime in the field.  

Our business is built on relationships and working together with our customers to provide them with a superior solution. We have now taken this concept to aftermarket for Precision Planting Premier dealers focusing solely on the wear parts for planter row units.

All designs are engineered in house and beta tested closely with our dealers across the country giving us the data needed to manufacturer products that take care of major wear points growers must typically deal with while in the heat of planting season.

We have grown the dealer networks from a few to a couple hundred.  

We are  proud to work with dealers such as Planting Solutions and Jay Horst in Leola, Pa., bringing new products to market and increasing growers ROI thru Precision Planting.  It is this relationship that has given GBGI growth and would not be possible without our OEM’s and dealer network. We greatly appreciate their business.

— Peter Casamento, President, GBGI Inc.

Providing the Industry’s Highest Customer Satisfaction for 37+ Years

The mantra of  HBS Systems is, ‘it’s ALWAYS customer first.’ It doesn’t matter whether it’s on the support floor or in the corner office. Nearly everyone in the company sees all support emails. All team members are expected to interact with our customers to ensure their success. We have interactive help built right into the menu structure of our software. It’s indexed and provides graphics and ‘how-to videos’ to help guide a user through. Obviously, it’s very helpful when training new employees or someone needs a refresher,” says Michael Prengler, VP of Operations.

Karen O’Connor, VP of User Experience shares, “From my perspective, customer service is the most important aspect of a software partner. If you can’t call in and have somebody listen to you immediately and help you try to find an answer, then it doesn’t matter how good the software is. I’m proud to be part of the award-winning team that’s shaped the exemplary customer support our customers depend upon.”

“Everyone at HBS Systems has an understanding of the industry. The majority of our employees have worked at a dealership and held high-level positions. They understand the stressors of day-to-day life in the business of a dealership. We offer a service attitude to our customers and our partners. We truly want to serve our customers, help them, and make their lives better. This service attitude comes from every department, whether you’re talking to a person on my team in sales, a team member in hardware, customer support, development, or even our accounting department,” states Greg Bennett, Director of Sales.

Krone Celebrates 50 Years of Company Success

One word sums up the benefits of being a Krone dealer: family.  

Krone is a privately held, 118-year-old company with global operations. Krone offers the benefits of scale and financial stability while affording our dealers direct access to decision makers. Krone is a global family of dedicated professionals committed to maximizing customer efficiency with innovation and quality through dedicated Krone dealers. Hay and forage equipment is our product focus. Customer and Krone dealer efficiency and profitability is our mission. At Krone, we believe that the simplest way to ensure our company’s success is to focus on the success of our dealer partners and their valued customers.

Farm and dealer consolidation is a reality we all live with. The emerging 50+ store dealer groups leave both the dealer and the customer lost in a shuffle of bureaucracy and ambiguity where corporate profits matter more than dealer and customer relationships. At Krone, we know things go wrong. Having a business partner willing, able and accessible to support your efforts when things are at their worst is the true test of a vendor partner.

Join us in celebrating 50 years serving North America by learning more about how Krone can support your sales efforts, enhance your brand and improve your customer value proposition. Contact Jody McRee today to learn more at: 901-277-7549 or email jody.mcree@krone-na.com

— Jim Mandes, Regional Sales Manager, Krone North America

Landmaster Seeks Dealers Who Share a Passion for Their Products

At Landmaster, we pride ourselves on adopting a highly personalized approach to creating our products and serving our customers. Our unique ability to customize each machine and treat every dealer as an individual business partner gives us a significant advantage in the market. We take the time to deeply understand our dealers’ business needs and collaborate closely with them to ensure the success of the Landmaster product line within their ventures.

Moreover, unlike many other UTV manufacturers facing prolonged delays in delivering inventory to dealers, Landmaster excels in efficiency, capable of building and shipping orders in as little as 3-4 weeks.

Our dedication to quality extends to the very roots of our product creation process. From design and engineering to bending, welding, powder coating, assembly, and shipping, all our UTVs originate from our state-of-the-art manufacturing facility in northeast Indiana. We proudly affirm that our machines are entirely built from the ground up in the USA, a rarity among UTV manufacturers today.

At Landmaster, we don’t simply consider ourselves a UTV manufacturer; we lead the industry in lithium-powered UTVs, boasting the largest lineup of electric-powered vehicles. Our gas-powered line has also consistently proven to be reliable, hardworking and easy to maintain over the years. Our commitment to delivering the best value in terms of features, quality and affordability sets us apart.

As a faith-based company, we possess a unique motivation and drive that permeates our people, influencing the very essence of our products and relationships with dealers. We seek out dealers who share the same passion for Landmaster as we do. If you are a dealer looking to collaborate with a UTV brand that can truly become your business partner, we invite you to apply online at Dealer.Landmaster.com.

God Bless America,

— Dustin Noble, VP of Sales & Marketing, Landmaster

The Most Trusted Name in No-Till

Thank you for considering our products. We feel honored to be able to serve your needs. As farmers ourselves, we know the frustration that unforeseen obstacles can bring, especially inclement weather. While we can’t do anything about untimely rains or droughts, we can help equip your customers’ planter to allow for more time spent planting and less time waiting to get seed in the ground.

Learn more about how Martin Industries overcame adversity and executed their big idea in this episode of the “How We Did It” Docuseries.

Watch Martin Industries Docuseries

Download The No-Till Revolution TImeline 

— The Martin Family

Become a Local Leader of Electrification, Autonomy & Data

Labor shortages, climate change and food safety concerns create a multitude of challenges for farmers. Monarch Tractor provides a farmer-first approach to innovation, making each decision with our farming community and their biggest challenges in mind. Our dedication to solutions for the farmer also means healthier solutions for the planet, for the consumer, and for the global food ecosystem.

We want to help you drive your customers to lower their carbon footprint with an annual savings of 54 metric tons of CO₂e per tractor, reduce their annual operational expenditure with cost savings of up to $18K per tractor and save an average of 2,100 gallons of diesel when they switch to one MK-V electric tractor.

Monarch Tractor is establishing a nationwide plan for its MK-V sales, service and recurring revenue digital solutions coverage. We are seeking to appoint a network of Connected Partner Tractor Dealers throughout the U.S. with expanded exclusive territories.

Become a local leader of electrification, autonomy and data, and leverage this ground floor opportunity to partner with a first-to-market leader. Dealers will develop a monthly recurring revenue stream with digital technology solutions that drive farm profitability.

Our team is made up of engineers, farmers, dealers and industry experts who have committed themselves to building the future of agriculture. We believe the best solutions always come from collaboration amongst diverse perspectives and backgrounds.

Contact us about becoming a dealer at MonarchTractor.com/Become-A-Dealer or call (833) 247-4797.

— Jeff Goodwin, Director of Sales, Monarch Tractor

Celebrating Each Other’s Accomplishments & Sharing Our Best Practices

We are proud to be able to offer congratulations to Farm  Equipment on a legendary 55 years!

Farm  Equipment’s dedication to discovering the best practices in agriculture and sharing knowledge through excellent journalism and leadership has been a positive force contributing to the culture of the industry. Salford Group admires Farm  Equipment’s commitment to the future of agriculture and shares the same passion to continue contributing to the industry.

Founded in 1978, and officially named Salford Group in 2013, once we added established agricultural manufacturers like BBI Spreaders, Valmar Applicators and AerWay Aeration to our family. As we grew, we were honored to become a part of the global corporation, Linamar, in 2022. Joining notable companies like MacDon and Skyjack; together, the group of companies has over 300 years of experience in engineering, manufacturing, and customer support.

With Linamar’s backing, the future looks bright for Salford. We will remain focused on developing innovative solutions to help growers succeed, providing the support needed to navigate challenging situations — it’s in our DNA.

Over the years, we’ve expanded our manufacturing footprint with 3 facilities in Canada and 2 in the U.S., bringing us closer to our dedicated network of dealers and end users. They support our products and have helped us grow as a family.

Salford is renowned for building fast, reliable, and tough equipment. We take great pride in our North American craftsmanship in tillage and application products. Flourishing alongside our high-caliber staff and various partners within the Linamar organization, we are cultivating a whole new level of quality in manufacturing.

We celebrate each other’s accomplishments and share our best practices to continuously grow and develop.

The future of agriculture is bright, both for growers and for Farm  Equipment. Salford is honored to be a part of this journey.

— Geof Gray, President, Salford Group

Stronger Than Ever Over 40 Years Later

SITREX has been present in the U.S. for over 40 years.

Our company has conquered the market thanks to the quality of our products, innovation and reliability. Today, it covers the entire U.S. territory with a vast network of distributors and 4 SITREX USA warehouses.

We supply a full haymaking range from small machines to the most advanced products that represent the future of large crops areas in North America.

Our brand is known worldwide in the haymaking industry, and we are proud of this success and growth for over four decades. SITREX also added the diet mixers production to the line 15 years ago.

Nowadays, modern harvesting technologies have provided a need to  improve the efficient use of machines and equipment. It is necessary to take into account the features in relation to the type of customer and the maturity of the market, such as that of farmers in North America.

Our distributors provide great support for our dealers and farmers by being present and assisting the end user directly. Our relationship with our dealers and distributors is always evolving. We place a high value on the professionalism of our dealers and efforts they take in training both their personnel and the customers on the use of more complex machines. Customers are increasingly informed about the products and welcome the news and innovation.

Our company history is long and stable, without changes in the structure. Therefore, the quality of our products is recognized by the market, and the perception of this value is understood by the users of SITREX machines.

— Giovanni Signorelli President, SITREX

Solectrac Paving the Way for Cleaner Farm Equipment with All-Electric Offerings

Built on decades of experience with electric vehicles, Solectrac Inc. is leading the transition to zero-emission agriculture and utility operations. We are based in California and offer 100% battery electric tractors that provide operators clean power, quiet and more reliable operation with reduced cost and carbon footprint while creating a healthier work environment. Our currently available models, the compact 4WD e25G and the e25H, are as powerful as their diesel counterparts and can be charged from the grid or renewable energy sources, like solar and wind.

Since electricity is cheaper than liquid fuel, users will experience a significant drop in operating cost. Both the e25G and e25H electric tractor accept all standard PTO implements and offer available options such as a front loader, backhoe attachment, cab and 3 types of tires to suit a wide variety of applications. The e25G and e25H are ideal for hobby farms, golf courses, sports fields, equestrian centers, educational institutions and municipalities.

We recently announced the addition of the eUT+, which is our zero-emission version of a conventional 80-90 horsepower tractor, but with instant torque and high peak power capabilities. It Is designed to fit between narrow vineyard and orchard rows. Solectrac is taking orders now for the eUT+ which will be available in early 2024.

All Solectrac models are approved for California Clean Off-Road Equipment (CORE) program vouchers which reduce the cost of the machines by up to 50%.

Solectrac is a subsidiary of Ideanomics (Nasdaq: IDEX), a global company with the mission to accelerate the adoption of electric vehicles.

— Mani Iyer, CEO, Solectrac

Tractor Zoom Offers Innovative Ways to Stream-line Dealer Process

When Tractor Zoom was founded in late 2017, our mission was to use data and technology to streamline business processes and decisions. Alongside our partners and customers, we’ve navigated unprecedented shifts in the agricultural landscape that have encompassed both near-record high and low net farm incomes, market volatility spurred by exceptional equipment demand, as well as limited supply from OEMs and more.

Amidst these dynamic circumstances, the significance of instantly accessing reliable, sound and current equipment supply and pricing data transitioned from a mere convenience to an essential requirement for informed business decisions. As we progress into the remainder of 2023 and beyond, our mission has naturally evolved. Beyond process optimization, we are committed to bridging the gap between heavy machinery data and business decisions by building powerful solutions that leverage data and technology.

Our ongoing dedication is rooted in listening to the customer. We acknowledge that our mission’s fulfillment relies on the valuable input of dealers like you. With this in mind, we remain dedicated to prioritizing your needs and eager to equip your business decisions with equipment insights that are honest, accessible, and actionable. If there is an opportunity for us to build a new solution, streamline a process, or uncover a crucial data point, don’t hesitate to engage with us. By propelling the industry forward, we are committed to facing challenges head-on, while serving the farm equipment and heavy machinery sector for the years ahead.

— Kyle McMahon,  CEO & Founder,  Tractor Zoom

Vermeer Looks to the Future After 75 Years of Innovation Funded on the Farm

My grandfather, Gary Vermeer, had a passion for farming and a hobby of problem solving. Using these two traits together, he laid the foundation for what is now a globally recognized brand. From his first invention, the wagon hoist, which was designed to help take some of the effort out of farming, to his most recognizable invention, the large round baler, we’re still innovating ways to help take some of the effort out of farming 75 years later.

Today, Vermeer equipment serves more than 10 diverse markets as our customers feed and fuel their communities, manage natural resources and connect people to the necessities of life. Staying true to our legacy, each product portfolio can still be traced back to problem solving in the field.

Our headquarters now span over a mile of manufacturing facilities, multiple office buildings, test areas, parts warehousing and more — all across the street from the house where my grandparents lived. From his kitchen window, my grandfather watched Vermeer grow, driven by his often-heard mantra, “there’s got to be a better way.”

I am proud to be a part of that legacy that lives on today. Our team of more than 4,000 worldwide continues to be committed to carrying my grandfather’s spirit innovation and dedicated to his philosophy of continuous improvement. All of the important we do is to make a lasting impact around the world, equipping everyone using our iconic yellow iron to do more.

— Jason Andringa, President & CEO, Vermeer Corporation

Over 90 Years of Experience

Yetter Farm   Equipment’s mission to provide profitable solutions for production agriculture has driven our company since 1930. That’s over 90 years of experience that we put to work for our farmers and dealers every day. In fact, many Yetter employees are farmers themselves. Among our sales and service teams, the average tenure is almost 20 years at Yetter.

Our team also works closely with many innovative farmers, dealers and OEM partners to develop products that provide solutions for planting, fertilizer and harvest equipment. Because our process starts on farms, in fields and at dealerships, Yetter products truly improve our customers’ operations.

To manufacture our product lineup, we rely on state-of-the-art facilities and technology. It is our policy to maintain the highest quality standards and meet our customers’ expectations by making continual improvements. Our performance guarantee assures you of our confidence in the quality and performance of our products.

When you become a Yetter Farm  Equipment customer, you’re partnering with a knowledgeable company that’s still family-owned and operated. When farmers, customers and dealers call Yetter, their questions are answered by our highly experienced, fully integrated sales and support team — not automated phone systems. Every member of the Yetter team is committed to making the right product recommendations and providing excellent support year after year. Call 800-447-5777 or email info@yetterco.com today to learn more about Yetter Farm  Equipment.

— Derek Allensworth, Sales Manager, Yetter Farm Equipment