Crop.zone GmbH, an agricultural technology company, announced today that Christian Kohler has been appointed as its new chief commercial officer (CCO). Kohler will provide extensive experience in sales, marketing and business development to further drive crop.zone's international growth, being responsible for all sales and marketing operations at the company.

Kohler has over 20 years of management experience in international sales, marketing and business development. Having worked as International Senior Director and Management Consultant at large leading OEMs such as CNH Industrial, BMW Group, and Mercedes Benz as well as at leading Tech-Scaleups from Germany, he expanded their businesses on an international level. His great passion for agricultural businesses led him to spend more than 10 years adding value to the industry. At the IE Business School, one of the world's leading Business Schools, he teaches young and senior executives as an associated sales and marketing professor.

Crop.zone GmbH has been growing rapidly in recent years, with its innovative technology allowing farmers to reduce herbicide use up to 80%. The company has been expanding its operations globally, with customers in Europe, the United States and Asia.

"I am thrilled to be joining crop.zone at this exciting time in the company's growth trajectory," Kohler said. "Crop.zone's innovative technological solutions are truly outstanding and transformative in the agricultural industry, and I am excited to bring these customer values with the highest business impact to all farmers around the world. I am looking forward to working with the crop.zone team to further drive the company's international growth and continue to bring innovative technology and highest customer value to many farmers."

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