[Video] Absorption: Proven Ways to Move the Metric

Absorption has never been more important than when the wholegoods cupboard is bare, says Anthony, CEO of AgRevolution, a 5-store AGCO group in Kentucky. Anthony’s long career in the farm machinery business includes working at dealerships that routinely achieved unheard-of absorption rates of over 120%, as well as start-up type dealer groups that didn’t have a mature, built-in population for the parts/service business. That business had to be actively cultivated by Anthony’s team.

Anthony returns to the DMS stage to share why absorption is critical to every machinery dealer’s capital health, why it’s an essential element of his current 3-year business plan and the practical successes that a disciplined and hardworking effort can bring to absorption, and the ensuing overall dealership health.

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The 2022 Dealership Minds Summit Video Replay is brought to you by DeLaval.

DeLaval provides integrated solutions designed to improve dairy producers’ production, animal welfare and overall quality of life. DeLaval is the worldwide leader in milking equipment and solutions for dairy farmers, which make sustainable food production possible, ensuring milk quality and animal health. DeLaval solutions are used by millions of dairy farmers around the globe every day. Learn more at delaval.com.