[Video] Dealer-to-Dealer Panel: Best Tools & Apps for More Efficient Service Management

In this by request dealer-to-dealer panel, 3 leading dealers share the best software tools and apps they’ve implemented to help improve the service department’s efficiency. From scheduling, ticketing & troubleshoot- ing to fleet monitoring and everything in between, they will cover the most impactful new technology tools for the top-notch service department.

Craig Murray, Aftermarket Director, Heritage Tractor Inc., Baldwin City, Kan. — Murray is responsible for aftermarket sales and operations at Heritage Tractor, a 21-store John Deere dealer group serving Eastern Kansas, Western Missouri and Arkansas. In 2018, this tech-savvy dealership was one of the first in the nation to implement a “virtual parts counter.” Prior to joining Heritage Tractor, Murray spent 14 years at John Deere’s North Central territory, starting in parts/service and rising through Dealer Development, where he advised dealers on business improvement initiatives for sales and profitability.

Jesse Straeter, CEO, New Holland Rochester, Rochester, Ind. (Best-in-Class Dealer) — New Holland Rochester CEO Jesse Straeter was forced to find a new customer service software program after Deere acquired AgriSync in late 2021. The dealership has found a new tool that connects all your communication channels‚ phone, live chat, email, text and more to interact with customers and keep the…