[Video] Dealer-to-Dealer Panel: Dealership of the Year Alumni Group Service Best Practices

During this panel discussion, 3 members of Farm Equipment’s Dealership of the Year Alumni Group (all earning top honors by our judges) will share the best practices that have set their service departments apart.

During this candid conversation and following Q&A, you’ll learn what these dealers did to improve their service performance and create a department that attracts and retains employees. All 3 companies have grown recently through mergers and acquisitions and bring perspective on variances they’ve seen in dealerships, and how to assimilate the new stores to the aftermarket culture’s they’ve created.

Chad Stoline, Corporate Servie Manager, Van Wall Equipment, Perry, Iowa (Dealership of the Year) — Van Wall survived the 1980s solely on its service focus, says Stoline, who has some of the highest absorption rate performances of the Dealership of the Year program in recent memory. The majority of the 32-store John Deere operation’s service revenue comes from preventive maintenance programs, which the dealership lever- ages to balance its month- to-month workloads.

Eric Reuterskiold, President, Johnson Tractor, Janesville, Wis. (Dealership of the Year) — Reuterskiold, in a well-documented succession plan, emerged as a next-generation leader following years of over-seeing the service side for the Johnson brothers. He was…