Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. Here is our favorite content from the past week from across the web:

Best of the Web This Week is brought to you by CLEANFIX.

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Proven in the most demanding of ag conditions, CLEANFIX reversible fans provide the most efficient diesel engine cooling and radiator cleaning available. The multi-patented reversing fan technology maintains machine cooling as needed and, when required, provides the strongest blowout of dust and debris -- without halting or slowing operations.

CNH CEO: $1B In Additional Costs, Prepping for Global Recession in 2023

In CNBC interview, Scott Wine, CEO of CNH Industrial, discusses the impact of inflation in farm equipment. Wine says CNH has taken on an additional $1 billion in costs this year, and is also prepping for a global recession in 2023, though he says the ag cycle has more legs than the rest of the economy.

 

What Do Your Future Customers Look Like?

On this episode of the Business of Agriculture podcast, Damian Mason talks with Brett Sciotto, CEO of Aimpoint Research who explains farmer psychographics and the research and outlook his firm does on behalf of Agricultural organizations. From Leveraged Lifestylers to Enterprising Business Builders to Self-Reliant Traditionalists, Brett outlines the five farmer personalities while predicting who’ll be operating our farms in another decade. How many of your customers fall into each personality?

 

June is Dairy Month!

Our editors hail from America’s Dairyland and we think the happy cows are actually here in Wisconsin! Since the first cow arrived in Jamestown colony in 1611, today there are dairies in all 50 states. Thanks for the history lesson, Haug Implement!

 

FROM THE ARCHIVES: Angel of Death & Farm Machinery

A recent “this week in history” item shared that it was this week in 1943 that the extermination camp at Auschwitz, Poland, received a new doctor, the 32-year-old Josef Mengele, a man who will earn the nickname “the Angel of Death.” We recalled a 2018 broadcast in which we examined the German farm equipment manufacturer by the same name, which helped hide Mengele in South America for 35 years.

 

Farm Equipment the Size of Dinosaurs?

Farms.com reports that according to a recent study in the May 24, 2022 edition of PNAS (Proceedings of the National Academy of Sciences) researchers Thomas Keller (Department of Soil & Environment, Swedish University of Agricultural Sciences) and Dani Or (Department of Environmental Systems Science, Swiss Federal Institute of Technology in Zürich), farm equipment has become so heavy — reaching the weight levels of the largest sauropods — that it is causing subsoil compaction in root zones below tillage depths that affect soil functionality. A laden combine harvester in 1958 weighed 4.4 tons, while its 2020 counterpart can weigh just under 40 tons. That’s almost 10x heavier in the evolution of the combine harvester.

New study states that heavy farm equipment is responsible for soil compaction at depths below tillage levels affecting crop growth.

 

Featured Product: Totally Tubular Fertilizer System on Case IH 2150 Planter

Equipment dealer Fennig Equipment provides a walk-through of its set-up of a 16-row Case IH 2150 planter. Key to system, says Adam Fennig, is the Totally Tubular Fertilizer System that places fertilizer on both sides of the row. Adam provides a quick overview of what he calls "an extremely simple, accurate and trouble-free fertilizing system.”

 

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Best of the Web This Week is brought to you by CLEANFIX.

Proven in the most demanding of ag conditions, CLEANFIX reversible fans provide the most efficient diesel engine cooling and radiator cleaning available. The multi-patented reversing fan technology maintains machine cooling as needed and, when required, provides the strongest blowout of dust and debris -- without halting or slowing operations.

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