Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. Here is our favorite content from the past week from across the web:

Best of the Web This Week is brought to you by CLEANFIX.

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Proven in the most demanding of ag conditions, CLEANFIX reversible fans provide the most efficient diesel engine cooling and radiator cleaning available. The multi-patented reversing fan technology maintains machine cooling as needed and, when required, provides the strongest blowout of dust and debris -- without halting or slowing operations.

Double Duty: Manufacturer + Dealership on Manufacturing Marvels

Ag Equipment Intelligence’s monthly “AEI LIST” in April cited 6 farm equipment manufacturers that also run their own retail dealerships. Heartland Ag Systems, a manufacturer of fertilizer and chemical application equipment, topped the recent list with 12 stores (Case IH’s largest application dealer). Check out the 2-minute Manufacturing Marvels video here. 

 

Flashback : Tractor Negotiations … 1970s-Style

This International Harvester selling “simulation” takes us back to the 1970s and tractor negotiations. “You don’t pick the tractor, the tractor picks you” quips the slick salesman. We sent the clip to a few IH friends from that time period, all of which weighed in on their recollections. One added that the leather-jacket-wearing salesman reminded him of a competitor he used to encounter (wouldn’t name names). Another IH vet found a teachable moment for the gamers: no customers looks at all models, no dealer puts a salesman on the lot with 2 weeks experience and serious discussions always took place in the office, not out in the weather. The third recalls selling farm equipment to returning Vietnam vets whose love for U.S.-built equipment was very strong. No comments yet on whether a case of beer got the deal done …

 

Listen In: 'Flipping the Script' on Cold Calling & Prospecting

In this episode of the Ag Sales Professional podcast, Greg Martinelli talks with Cobi Beal the author of Flipping the Script, all about the psychology of walking up to an unknown prospect and starting a conversation that eventually turn into a sale. Click here to listen.

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60 Years of No-Till History… in 9 Minutes

In this historic year for the no-till farming practice — exactly 60 years ago this spring that it was first used on commercial farms in Kentucky and North Carolina  — we’ve got a short video primer for you. Check out this video timeline from Frank Lessiter, who has served as editor in chief of No-Till Farmer in every issue since its debut in 1972.

 

Joe the Marketer: A Day in the Life

Go easy on your marketing team, Norb. Not every day can be all “sunshine and balloons.”

 

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Best of the Web This Week is brought to you by CLEANFIX.

Proven in the most demanding of ag conditions, CLEANFIX reversible fans provide the most efficient diesel engine cooling and radiator cleaning available. The multi-patented reversing fan technology maintains machine cooling as needed and, when required, provides the strongest blowout of dust and debris -- without halting or slowing operations.

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