Informa sold off its Asset Intelligence Business unit — comprised of Equipment Watch, Price Digests and FleetSeek to the Alabama-based Randall-Reilly. In June 2021 Randall-Reilly also acquired Iron Solutions. 

Equipment Watch covers construction equipment valuation and operating cost data for contractors and state departments of transportation. Price Digests provides commercial truck information and valuation data to insurers and others that value chain. FleetSeek is a database of 500,000 carriers with market intelligence used by trucking product and service providers.

Randall-Reilly is a B2B data and analytics platform for transportation, construction, agriculture and other industrial markets, backed by Aurora Capital Partners. Its proprietary data and analytics platforms, with equipment-level intelligence, build exclusive market insights and drive outcomes. More than 4,400 clients in sales, marketing, and recruiting use Randall-Reilly's data-driven platforms, services, and media to reach their audiences. Headquartered in Tuscaloosa, the company also has offices in Charlotte, N.C.; Draper City, Utah; Anniston, Ala.; Franklin, Tenn.; and Brick Township, N.J.

"Adding these insights to our existing platforms means no other company better understands heavy equipment buyer behaviors and risk profiles than Randall-Reilly," said Prescott Shibles, executive vice president and division general manager of Randall-Reilly.

Aurora is a private equity firm focused principally on control investments in middle-market companies. Its investors include leading public and corporate pension funds, endowments and foundations active in private equity investing.

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