The self-propelled sprayer manufacturing market is competitive, yet ofthe top three — AGCO Corp., Case IH and John Deere — one widened its lead in 2021.
According to the 2021 CropLife 100 survey, 91% of the nation’s top ag retailers offered AGCO, Case IH/Miller or John Deere/Hagie in their custom application fleets. Overall, that was down 1% for the the big three, largely due to dealers increasingly looking at other manufacturers for sprayer needs, the survey found. These “other manufacturers” included New Holland, Precision Tank, RBR Enterprise, and Equipment Technologies.
Looking more closely at the overall numbers, John Deere/Hagie units continue to be the most common in CropLife 100 applicator fleets, holding a 34% market share. This represented a 1% gain vs. the 2020 percentage for the company.
The next two — AGCO and Case IH/Miller — each lost a 1% market share between 2020 and 2021. According to the 2021 CropLife 100 survey, AGCO sprayers comprise 29% of the nation’s top ag retail facility yards, down from 30% in 2020. Case IH/Miller sprayers have 28% of ag retail fleets, down from 29% in 2020.
The remaining 9% market share includes GVM (5%) and “all other manufacturers” at 4%.
What does the 2022 market look like? If the 2021 CropLife 100 survey is any guide, the market share gap between John Deere/Hagie and the rest of the field could widen.
When ag retailers were asked which companies they might buy sprayers from in 2022, 35% reported John Deere and Hagie models. By comparison, 22% are considering AGCO and 19% are eyeing Case IH/Miller.
