Sonsray Machinery, the largest Case Construction Equipment distributor in the Western United States, has acquired the Case IH agriculture equipment dealership, Booth Machinery. The official announcement was made in Torrance, CA on Sept. 30, 2021.
“We are so excited to continue growing into a new industry that we haven’t broken into yet and the brand we are representing is phenomenal,” said Matthew Hoelscher, president and CEO at Sonsray Machinery.
By purchasing Booth Machinery, Sonsray obtains 5 new locations: Bakersfield, Calif.; Five Points, Calif.; Fresno, Calif.; Salinas, Calif.; and Yuma, Ariz. These locations will distribute farming equipment and mark Sonsray’s breakthrough into the agriculture industry.
“I grew up on a farm and am thrilled to work with agriculture equipment again,” said Hoelscher.
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