[Video] Identifying Development Holes & Elevating Your Leadership Training Program

The Western Equipment Dealers Assn. (WEDA) recently conducted a survey of dealership CEOs, extending the invite to 70 dealer organizations, to benchmark the industry’s employee development needs. Of those 70 dealerships, 63 of them responded and represented 549 locations across the U.S. and Canada.

“As we look across the landscape of our dealer channels, we see because of consolidation, as well as growth, retirement, the evolution of the business, new customer demands and a variety of other things having the right people doing the right job is vital to our success,” says Michael Piercy, vice president of dealer development with the WEDA Dealer Institute. “And I would go a little further and say today, it’s not just having the right person doing the right job, it’s also making sure the right person has access to the right training to do the job right.”

Larry Cole, Founder & Consultant, TeamMax — As one of the WEDA Dealer Institute trainers, Cole focuses on leadership and employee development and is a regular Farm Equipment webinar presenter.

After completing a Ph.D. in Psychology from the University of Oklahoma, Larry served on the faculty of Arkansas Tech
University as a CEO of a Comprehensive Mental Health Center…