The Dealer Institute has been completing research to answer this very question. Learn more about the answer to these questions by participating in this insightful webinar.

The cliché is that customer service can be the differentiator between you and your competitors. Yes, your friendly staff, the products, and the services you offer are important. But there is more — much more. Research is now telling us there are 10 psychological motivators that serve as the glue to bond your customers to your dealership.

This webinar takes a deep dive into these ten motivators and what services Dealer Institute is providing to enhance your efforts in improving your working relationship with customers.

Email Kim Schmidt at Farm Equipment with any questions about the webinar.

About the Speaker

Larry Cole earned a Ph.D. in Psychology from the University of Oklahoma. Larry was on the faculty of Arkansas Tech University and served as CEO of a Comprehensive Mental Health Center before founding his consulting company, TeamMax®, in 1989. Since then, Larry has specialized in improving leadership effectiveness and teamwork while fostering the fact that frus- tration is your best friend. He created the TeamMax® Advantage methodologies to measure behavior change in real- time. In addition to the books and manuscripts listed below, he has written numerous articles for professional, business and trade magazines, and written several unpublished manuscripts that he offers. He has worked in the agriculture industry for over fifteen years.