Handlers Equipment Ltd., a dealer in Abbotsford, B.C., has announced its 30th year anniversary in 2021 and to celebrate has freshened up their logo to reflect the occasion.

Founded in 1991, Handlers has been a leader in providing new and used agriculture and construction equipment to customers across the country for three decades. 

In the early years, the company’s focus was on used equipment and import tractors from Japan before continuing to add other farm and industrial lineups of equipment.  Now, Handlers is a proud representative for eight brands, multiple lines of implements and provides container loading and de-stuffing services to customers across the country.  The business has been active in the community, supporting a variety of local and international non-profit organizations.

In 2001, Handlers started selling modified diesel crawler rice harvester chassis to hobby farmers and this quickly flourished into the new and used sales of the coveted Morooka, IHI and Canycon rubber track dumpers.  Alongside the dumpers, extensive research went into the development and building department to manufacture track chassis undercarriages sold to mining, oil field and conveyor system consumers that are shipped worldwide.

Handlers became a dealer for the number one selling tractor in the world, Mahindra in 2009.  With tractors ranging from the 20 HP engine to 125 HP, the tough line of tractors is backed by the industry leading 7-year powertrain warranty.  Handlers has received dozens of awards from Mahindra including the top Sales in Western Canada Award annually since 2012.

In December 2016, they were selected to join the Hyundai dealer network after a strong demand in the area for a broader range of large equipment with better support and service.   “Hyundai’s product quality was proven, and we were impressed with their machines, the technology and the innovation that come with the Hyundai brand,” said Ivor Venema, President and Owner at Handlers Equipment.

Container loading and de-stuffing has become one of the primary business services Handlers offers over the past few years.  They have shipped to the USA, Pakistan, Egypt, Africa, Cambodia, Vietnam, Philippines, China, Japan, Australia, New Zealand and continue to be a leader when it comes to the equipment transportation industry.  With the department relocating to an expanded loading dock in late 2020, Handlers looks forward to handling more cargo than ever before.

In 2017, Handlers took on the line of Avant compact multi-purpose loaders with exceptional weight-to-lift capacity and hundreds of attachments for year-round use.  Avant compact articulated design minimizes surface impact when used for landscaping, nurseries, tree removal, sidewalk snow removal and farming.

The latest brand to join the Handlers fleet is Ferrari Tractors that arrived in October.  The Vega and Cobram Series high-end tractors were designed for narrow rows and tight turns, ideal for orchard and vineyard work. Born in Italy, Handlers is the first North American Ferrari Tractor dealer.

While 2020 was a challenging year for companies globally, despite the pandemic, Handlers was fortunate to maintain on target and they are particularly excited to be celebrating this important milestone, their 30-year anniversary in 2021. "We are thankful to all of our customers and employees, one who has been working with us almost since we started 30 years ago!  We look to many more years of successes together.” shared Venema.