According to a report from Red Deer Advocate, Cervus Equipment and Olds College have made a 5-year agreement which will see Cervus provide equipment and labor for managing the 380-acre Smart Farm. Cervus will also be able to conduct training and demos on the site as well.

The report describes the Smart Farm as being, "used by the college for existing agriculture operations, and applied research programming, as well as to provide product development and demonstration venue to accelerate agriculture technology and agri-food development."

“Our partnership with the Olds College Smart Farm allows us to use the data generated from the farm to find better ways to utilize the land and the inputs used to grow,” said Kyle Henderson, director of product support for Cervus Equipment.