Cervus Equipment will be combining its Red Deer and Olds John Deere dealership locations into a new 44,000 square foot facility that will be built near Penhold, Alta. The new facility is anticipated to be in service in early 2022.

The new facility will have a familiar team that will transition to this location from the current Olds and Red Deer locations, expanded parts inventory, a 16-bay shop with overhead crane and the technology and connectivity to quickly set up, diagnose, repair and maintain customers’ equipment.

For those that will need to travel farther to reach the new facility, Cervus will offer the following: 

  • Equipment transportation to the Penhold location will be charged at the same rate that it would have been charged from customers' farms to the Olds location or the Red Deer location (whichever is closest) for 2 years from the opening of the new Penhold location. 
  • Travel charges for Field Service Technicians will be charged at the same rate that they would have been charged from customers' farms to the Olds dealership or the Red Deer dealership (whichever is closest) for 2 years from the opening of the new Penhold location. 
  • Cervus’ Parts OnSite program will be provided to help stock the right parts on farm.

All store functions at Cervus’ existing Olds and Red Deer locations will remain in operation until the new dealership is built and ready for operations.

For the latest news on dealer growth, including acquisitions, consolidations and new locations, visit our Dealers on the Move feed.

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