Dealer Institute WEDA

Make A Customer, Not A Sale — A New Way To Look At Customer Service [Webinar]

Selling can be difficult but it can be easy, fun, and rewarding with the right approach. Too many salespeople focus on the sale instead of creating a customer. Sales come and go but obtaining a true customer is the real goal. In this webinar you will learn:

  • How to be viewed as an extremely valuable employee
  • How to make customers want to do business with just you
  • How to make your job easier and fun
  • How to dramatically increase sales without selling
  • There is indisputable evidence that customer experience = increased profit

This FREE webinar was brought to you by Farm Equipment magazine and the Western Equipment Dealers Assn. (WEDA).

Email Kim Schmidt at Farm Equipment with any questions about the webinar.


About the Speaker

Jim Facente is president and founder of Creative Sales Solutions (CSS). Facente is a former dealer principal. He owned industrial equipment dealerships in south Florida for more than 20 years.

CSS is a customer experience training company that works with dealerships and their employees to develop guidelines to ensure excellence in providing a complete customer experience. CSS has called, recorded and evaluated more than 2,500 dealership employees throughout North America. While reviewing employee evaluations, CSS discovered top industry professionals do much more to provide an exceptional customer experience than just being polite and courteous to customers. CSS learned top performers engage in solving customer problems and use distinctive techniques to provide an exceptional customer experience that creates customer loyalty, reduces price sensitivity and drives…

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