Dealer Institute WEDA

The Power of Employee Engagement [Webinar]

Employees are the dealership's most valued assets — your employees drive the financial success of the dealership. When your employees are “highly engaged” your dealership will experience:

  • Higher employee morale
  • Employees committed to the dealership
  • Higher levels of employee & customer satisfaction
  • Peak performance/production
  • Employee retention
  • Yes, a higher level of net profit that puts money in the bank!

A highly engaged workforce is characterized by employees who are:

  1. Physically engaged — exerts full effort into my job.
  2. Emotionally engaged — being enthusiastic about my job.
  3. Cognitively engaged — being absorbed with my job.

“Employee Engagement” is driven by the dealership culture and the manner in which supervisors interact with their employees.

The Gallup Poll tells us that only 35% of employees are highly engaged. In this webinar, learn how to improve employee engagement by implementing some of the best management practices that drive high employee engagement.

Email Kim Schmidt at Farm Equipment with any questions about the webinar.


About the Presenter

Dr. Larry Cole

After completing a Ph.D. in Psychology from the University of Oklahoma, Larry served on the faculty of Arkansas Tech University as a CEO of a Comprehensive Mental Health Center, and founded his consulting company, TeamMax®, in 1989. Since then, he has specialized in improving leadership effectiveness and teamwork while fostering the fact that frustration is your best friend.

He created the TeamMax® Ad-vantage methodologies to measure behavior change in real time. Larry has authored 10 books and hundreds of articles appearing in professional and trade magazines. He has…

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Kim 3

Kim Schmidt

Kim Schmidt is the Executive Editor of Farm Equipment and the host of Ag Equipment Intelligence’s On The Record. An award-winning writer, she worked 7 years in business-to-business trade media before joining Lessiter Media in 2012. She is a journalism graduate of Marquette University.

Contact: kschmidt@lessitermedia.com

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