As the farm equipment community continues to seek solutions in this unprecedented time, the editorial staff of Farm Equipment is responding with a new quick-hitting video series. The “Farm Equipment Thought Leader Video Series” consists of brief, 1-1 conversations with individuals identified as influencers in the farm equipment industry.

The first episode of Farm Equipment’s “Thought Leader Series” features Zach Hetterick, who brings a unique combination of perspective, from major-line OEM experience, executive-level dealer management and strategic consulting. In this 17-minute video, you’ll hear his take on 4 timely questions, and “the dash to cash,” empathy vs. sympathy, and steadying the ship in uncertain times.

You can watch the new episode by clicking here.

Refer to the Farm Equipment Daily Email Update (sign up FREE here) for notices as soon as new episodes are posted.

This inaugural episode is brought to you by the 2020 Dealership Minds Summit, a unique mastermind event coming this August to Omaha, Neb.