Learn how you can become your own marketing agency for your dealership
This “Do-It-Yourself Marketing” report explains how you can ditch the agency, do your own marketing campaigns, save money and get better results, and it’s FREE!
Dear Farm Equipment Dealer,
Dealerships like yours are now using the power of online marketing tools to grow their businesses and tap into new markets. See how three dealers are bypassing marketing agencies and doing their own campaigns through Google and social media:
- Lee Parish, owner of Parish Tractor, a Kubota dealership, is building his reputation through Facebook, especially with boosted posts.
- Ben Garton, chief marketing officer for Garton Tractor, a 10-store New Holland and Kubota dealership, follows a “get negative” approach when it comes to his advertising programs.
- Doug Vahrenberg owns Vahrenberg Implement, a Massey Ferguson dealership, uses YouTube videos as the cornerstone for his marketing program.
To help you make the most of your in-house marketing capabilities, we’ve compiled their advice into a special eGuide download — and we’ve made it absolutely FREE to get it into the hands of as many marketers and sales managers as possible.
Download this Do-It-Yourself Marketing eGuide now and get started on more equipment sales today.
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“Facebook is an easy, useful and necessary application for your business. As easy as it is, it requires much attention and is one of the most important aspects of social media you will utilize.”
Lee Parish, who was a regional sales manager before transitioning to dealership owner, has been particularly successful with Facebook and boosting his posts to promote his dealership.
He believes that it is well worth your investment to pay to reach a wider audience. Parish Tractor starts with creating interesting content, such as a video, sales promotion, employee spotlight, commercial or graphic.
Parish also takes advantage of Facebook’s “shop” tool for selling equipment directly from the page.
Continue reading his advice in this special report — FREE! Do-It-Yourself Marketing
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Learn how to hyper-focus campaigns on two or three high dollar inventory items and bypass your marketing agency!
Ben Garton is chief marketing officer and part of the fourth generation of Garton Tractor, a 10-store New Holland, Kubota, Hitachi and Takeuchi dealership in California.
He creates a special page on the dealership website for the equipment and includes photos, specifications and product brochures. A Google AdWords campaign and social media posts link back to that web page.
Garton suggests using online tools, such as Trello for managing projects; Alexa for website comparisons; Upwork for a variety of special projects; and Tableau for data analysis.
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“It makes me a better salesman because I know more about that product because of the research I have to do for the video.”
Doug Vahrenberg is the third-generation owner of Vahrenberg Implement, a Massey Ferguson dealership, has mastered the art of selling through videos. His dealership faces some tough competition — 45 competitive tractor dealerships within a 45-mile radius of the dealership.
According to Vahrenberg, giving away information actually helps create a better image for his dealership. Other benefits of his DIY video marketing approach are:
- Taking control of your dealership’s image
- Taking marketing into your own hands
- Creating a unique identity for your dealership
Cross-promotion brings more benefits. He shares his video links on Facebook, Twitter and Instagram, and includes them in dealership newsletters.
Continue exploring these tried and tested digital marketing tactics.
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Do you need ideas for growing your digital presence?
Are you looking for ways to do more of your marketing in-house?
Have you been procrastinating about learning how to set up Facebook and Google ads?
Then download this free report right now and get started. The minute you do, you gain the momentum toward greater sales!
Get this eGuide for Free with a Free Account!
New members, click "Sign Up" for free account. Or, regular members click "Go In".
Yours for a better dealership business,
Kim Schmidt, Executive Editor
Kim is the Executive Editor of Farm Equipment.
PS: There are many ways to build your sales. You can start your team on the path toward making the most of your in-house marketing capabilities by reading this free report now.
Be your own digital marketing agency!
Read this special report — FREE! Do-It-Yourself Marketing
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New members, click "Sign Up" for free account. Or, regular members click "Go In".
Discuss
What new insights did you gain? What jumped out at you? Share your observations.