Attracting farm customers can provide an initial influx of precision profit for dealerships, but it’s the subsequent service that keeps farmers coming back to create a recurring source of revenue.

Featuring a speaker lineup that included 12 leading dealer groups representing more than $1.3 billion in annual revenue, the 4th Precision Farming Dealer Summit, held at the Downtown Marriott in Indianapolis, on Jan. 7-8, drew a sold out crowd of 171 precision farming professionals from more than 69 different dealerships across 26 states, as well as Canada and Australia.  

Emphasizing the theme Building Business Value with Recurring Revenue, Skip Klinefelter, owner of Linco-Precision in El Paso, Ill., noted during his opening general session that the success and survival of precision dealers will require continuous improvement at a rate set by the leading edge of competition, not by your own comfort zone.

While no dealership has perfected the model for effective, efficient recurring service revenue, the 14 speakers, 3 sets of roundtable discussions and dynamic networking opportunities at the 2 day conference, sought to candidly deliver actionable cornerstones for banking on billable support as a sustainable source of precision profit.

Takeaways ranged from the practical (hire smart, fire fast) to the theoretical (are all-inclusive annual precision plans the future?) and attendees extended their network of precision partnerships before heading home.

From the single-location independent retailer to the multi-store farm equipment dealer, the veteran precision ag manager to the newly hired specialist, the passion for precision farming was prevalent during each structured learning session and hallway conversations.

This is just a snapshot of the 2019 Summit’s unique, knowledge-sharing environment. 

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March 2019 Issue Contents