CNH Industrial N.V. (NYSE: CNHI / MI: CNHI) announced the appointment of Brad Crews as the Brand President of Case IH, effective March 4, 2019. Case IH is one of the company’s global agricultural brands.  

Crews rejoins CNH Industrial following his tenure as a director of Titan Machinery, an agricultural and construction dealer group of global scope. Crews can draw on some 23 years of experience at CNH Industrial, where he held a variety of increasingly senior managerial roles.

Crews retired from CNHi in October 2017. At the time of his retirement, he served as chief operating officer for CNHi’s North American operations and president of CNHi’s Agricultural Segment. Prior to his role as chief operating officer and president, Crews held other leadership positions at CNHi including senior vice president, Global Quality and Product Support; vice president, North America Manufacturing; and plant manager.

Crews earned a Bachelor of Science degree in Engineering from the University of Illinois, a Master of Science in Mechanical Engineering degree from the University of Michigan, and a Master of Science in Management of Technology degree from Renssaleaer Polytechnic University.