Case IH is making a new local marketing platform to its retail dealers “to promote the brand and its product offering.” The new program is aimed at increasing consumer engagement, foot traffic at dealer locations.

According to a press release from Promoboxx, the firm Case IH is partnering with, the new platform will take “local digital marketing efforts to a new level by making Promoboxx available to its OEM partners after receiving continuous asks for help with social media.”

Case IH will use the Promoboxx tool to provide independent dealers with localized content that helps dealers drive its local consumers into their stores and results in sales, according to the release. Through supporting their dealers with marketing and advertising content, Case IH prepares them for long term success. On Promoboxx, brands like Case IH invite members of their dealer network to participate in both organic and paid multi-channel digital marketing campaigns using pre-configured brand-approved content. Dealers can customize the content for their local markets and automatically promote it to their audiences across social, email, mobile and web channels.