FORT MILL, S.C. — Continental Commercial Specialty Tires has appointed Pavel Prouza the head of sales and marketing for the Americas. In this role, he will oversee all material handling, earthmoving and agriculture tire business in North America, Central America and South America. The appointment is effective immediately.

Pavel Prouza

Prouza joined Continental in 2007, with Continental’s acquisition of Siemens VDO where he served as the focus factory controller. With Continental, Prouza has spent time working and living in Auburn Hills, Mich. and Silao, Mexico. Most recently, he was the head of controlling for Commercial Specialty Tires in Hanover, Germany.

Prouza holds an MBA from the Czech Management Institute and a master’s degree from the Czech University of Life Sciences. He will report directly to Enno Straten, the global head of Commercial Specialty Tires.

Straten said, “With his experience at the headquarters and his deep knowledge and experience in the Americas, Pavel Prouza heading the team will further strengthen our position in the American markets.”

Prouza succeeds Federico Jimenez, who is joining the Commercial Specialty Tires team in Spain as the key account manager for EMEA (Europe, Middle East and Africa).