[Video] Using Content Marketing to Target Customer Interactions

Creating good, meaningful content that get customers coming back to your dealership is something your own staff can do — and you don’t have to spend a dime. By working with sales, parts and service departments to originate content, your marketers can identify the information voids and create the magnets to bring customers in.

During this authoritative dealer-to-dealer panel, 4 experienced dealership marketing managers share their best practices on how to use customer data to create content that drives customers to your dealership.

Click here to read more coverage from Hannah Ross, Lisa Steffens, Heather Hetterick and Chad Colby's 2018 Dealership Minds Summit presentation.

 

 

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The 2018 Dealership Minds Summit Video Replay is brought to you by Dealer Spike Agriculture.

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