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6 Ways to Proactively Increase Parts Sales [Webinar]
Historically dealership parts departments have been “reactive,” meaning we fill orders as the need for replacement or service parts is required. Today, customers are demanding a more “proactive” approach that anticipates their needs, and provides solutions to their operations. Not only are customers demanding a higher level of service, but dealerships are asking parts departments to deliver financial performance as well. This webinar helps dealerships identify areas to increase performance in both these areas.
From this webinar, presented by Kelly Mathison, you will gain valuable insights into these key points:
- Identify areas where parts departments can potentially increase parts sales.
- Identify areas where dealerships can become more proactive.
- Learn proven techniques to provide enhanced customer support, while increasing sales.
This FREE webinar was brought to you by Farm Equipment magazine and WEDA and the Dealer Institute.
About the Presenter
Kelly Mathison
Kelly has almost 30 years experience in the agricultural equipment industry.
He started his career as a sales representative during the high interest crunch of the 1980’s He then spent 10 years in sales and marketing with the distributor and wholesale manufacturer, Flexi Coil, covering Canada, Australia and the U.S. In 1996 he became a partner in a single store John Deere Dealership in Brandon, Manitoba. Over the next 12 years, it grew from 1 store to 7 when they eventually merged with Enns Brothers in 2008. Over the years, he gained experience as a Sales Manager, Aftermarket Manager, General Manager and Group Marketing Manager. In 2011, Kelly…
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Yetter Farm Equipment
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Machinery Scope
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
Finance Scope
Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.