Tyler Musson

Built around the theme, “Intelligence Driven Marketing: Targeting – Automation – Analytics – Content,” the 2018 Summit will provide a candid learning and idea-sharing environment for director-level farm equipment dealership leaders and top marketing integrators in marketing, finance, operations and IT to share actionable concepts that will have the greatest impact on their marketing and overall business success.

Just announced as a speaker for the 2018 event is Tyler Musson, director of marketing for Washington Tractor and a member of John Deere’s North American marketing council. Washington Tractor has leveraged the power of data to increase its consumer products business by 300%. Musson will discuss a proven formula he applies for showing the ROI behind their marketing tactics.

Discussing how a precise, unique and strategic marketing message is more critical than ever for ensuring a lasting and meaningful impression on customers, Musson says, “People are being absolutely inundated with messaging. So you’ve got to be able to break through with something else.”

The 2018 Summit will be built upon the same proven framework of panel discussions, dealer-to-dealer roundtables, general sessions and intense networking opportunities that have earned the event a 97.3% attendee satisfaction rating. A detailed program will be released soon, but here are several topics that have been initially identified:

  • Nurturing Your Customer Through the Sales Pipeline — From Initial Engagement Through Subsequent Sales

  • Smart Targeting: Identifying Hidden Prospects and Upsell Opportunities

  • Tapping Into Your Underutilized, Misunderstood Data

  • Simplified Content Generation and Curation

A $100.00 registration discount is available through April 30. For more information and to register for this limited seating dealer-only event at the $439 Pre-Program rate, visit DealershipMindsSummit.com.

Sponsors making the learning and networking opportunities possible for farm equipment dealers are A&I Products, Ag Direct, BigIron Solutions, CLAAS, Fastline Media Group, HBS Systems, Iron Solutions, Machinery Scope, Montag Manufacturing, Team SI, WEDA, Yanmar and Yetter Mfg.