Jeff Bowman

Following a record-setting success last summer in Omaha, the Dealership Minds Summit will return July 24-25, 2018, at the Marriott Coralville Hotel & Conference Center in Iowa City, Iowa. After strong encouragement from the Farm Equipment Dealership of the Year Alumni Group, Dealer Advisory Board and Dealership Minds Summit attendees, the 2018 event will focus on marketing for the farm equipment dealership.

Built around the theme, “Intelligence Driven Marketing: Targeting – Automation – Analytics – Content,” the 2018 Summit will provide a candid learning and idea-sharing environment for director-level farm equipment dealership leaders and top marketing integrators in marketing, finance, operations and IT to share actionable concepts that will have the greatest impact on their marketing and overall business success.

Just announced is the addition of Titan Machinery Chief Experience Officer Jeff Bowman as a presenter at the 2018 Summit. Commenting on the importance of a calculated, cohesive dealership marketing strategy, Bowman says, “Marketing’s job internally is to make sure that the company understands the high stakes that are involved there. It’s understanding who is active in market, engaging with them and then nurturing them all the way down through the funnel to close. There's a lot of data and analytics about customers and customer behavior that we should be doing in order to drive the right customer to the right content at the right time.”

The 2018 Summit will be built upon the same proven framework of panel discussions, dealer-to-dealer roundtables, general sessions and intense networking opportunities that have earned the event a 97.3% attendee satisfaction rating. A detailed program will be released soon, but here are several topics that have been initially identified:

• Nurturing Your Customer Through the Sales Pipeline — From Initial Engagement Through Subsequent Sales

• Smart Targeting: Identifying Hidden Prospects and Upsell Opportunities

• Tapping Into Your Underutilized, Misunderstood Data

• Simplified Content Generation and Curation

A $100.00 registration discount is available through April 30. For more information and to register for this limited seating dealer-only event at the $439 Pre-Program rate, visit DealershipMindsSummit.com.

Sponsors making the learning and networking opportunities possible for farm equipment dealers are A&I Products, Ag Direct, BigIron Solutions, CLAAS, Fastline Media Group, HBS Systems, Iron Solutions, Machinery Scope, Montag Manufacturing, Team SI, WEDA, Yanmar and Yetter Mfg.