In 2009, Farm Equipment editors invited alumni from its Dealership of the Year award winners group to share the best advice they will pass on to their successors. Six top dealers contributed their thoughts and these originally appeared online on Farm Equipment’s website.
As this series approaches its 10th anniversary, we believe they’ve stood the test of time and are worth another look — or a first time look — by our dealer readers. Over the next week, we’ll feature the advice each dealer would share with other dealers about what it takes to succeed in the ag equipment business, starting with Mike Lessiter's summary of what these dealers told us.
