[Video] Outside Looking In: An Analyst’s View of Farm Machinery’s Used Equipment Challenges

The U.S. farm machinery industry is closely monitored by Wall Street, resulting in a vast array of information on the industry and where it is headed. We know Wall Street’s perceptions of the industry counts. Like it or not, Wall Street influences decisions in Moline, Ill., Racine, Wis., and Duluth, Ga., that ultimately impact your business as dealers as well.

In this special session tailored to Dealership Minds Summit attendees, Ann Duignan, J.P. Morgan, New York, N.Y., shares a unique vantage point on farm machinery, including myriad data sources, her own interviews at all steps of the supply and end-use chain, and unparalleled access to the OEMs and their financial arms. A sought-after presenter, Duignan delivers a lively yet thought-provoking view into the current and future health of the farm machinery industry and the risk factors on the horizon. She is known to weave up-to-the-minute developments, charts and analysis into her presentations — and what these changes mean to the dealer.

The session also includes Q&A time. Managing Director at J.P. Morgan where she covers the U.S. machinery sector, Duignan has been a top-ranked analyst for more than a decade. In addition to her vast analysis experience (also including Bear Stearns and Sanford C. Bernstein & Co.), she has extensive OEM (Eaton Corp.) and management consulting (Booz & Co.) experience. She holds an honors degree in agricultural engineering from University College, Dublin, Ireland, a higher diploma in mathematical modeling and computer simulation from Trinity College, Dublin, Ireland, and an…

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