Correctly valuing used equipment is Job 1, and while there’s no silver bullet, you can increase your odds and limit those deals where you’ve been “bitten too hard” by following a disciplined, data-backed approach. During this authoritative panel discussion, 3 experienced dealers from different regions of the U.S. share the process they use to determine the best value for used equipment to get it sold.

Featuring:

David Gibson, Wholesale Division Manager, H&R Agri-Power, Hopkinsville, Ky. (2016 Best-in-Class Dealership) — With 32 years of experience in the equipment industry, Gibson has worked in 6 different farm and construction equipment dealerships in 4 states and has sold Case IH, New Holland, Kubota, John Deere and Massey Ferguson lines. He’s been the wholesale division manager at H&R Agri-Power since 2010.

Dusty Schulz, Used Ag Equipment Manager, Butler Machinery Co. — As the used ag equipment manager for Butler Machinery — an 18-store AGCO dealer group with $150 million in ag sales in 2016 and locations in North Dakota, South Dakota and Nebraska — Schulz closely follows current market and economic conditions to set values on trade in units. He joined Butler in 2003 as a finance coordinator and in 2007 took over as a territory manager for ag sales. He returned to Butler in 2014 after a 3-year stint as the operations manager for Ziegler Cat in Fergus Fall, Minn.

Cory Forrester, General Manager, Forrester Farm Equipment, Chambursburg, Pa. — Presenting a small operation perspective is Forrester, general manager of Forrester Farm Equipment…