AgJunction Inc., an automated steering and machine control technology company for precision agriculture, has appointed Jeff Morris as vice president and chief marketing officer. In his role, he will have responsibility for leading all marketing initiatives, developing go-to-market strategies and driving the product road map for AgJunction. 

Morris brings over 20 years of marketing experience, holding senior positions with Microsoft, Symantec and AutoZone. Most recently, he served as Trimble's senior director of marketing and product management. Morris also founded Pacific Marketing Partners, where for 7 years he and his team managed large-scale marketing campaigns for accounts such as Microsoft, Nordstrom, Starbucks, Amazon, Mercedes Benz and Toyota. 

"Jeff has extensive experience driving customer-facing solutions in hardware, software and data analytics," said Dave Vaughn, president and CEO of AgJunction. "He brings a unique set of skills that he demonstrated while developing and launching major marketing initiatives, such as Microsoft Office and a project with Ford Motor Company which led to the introduction of Ford SYNC. He also spearheaded the development of AllData Mobile for AutoZone, focusing on vehicle information and diagnostics through mobile devices with Bluetooth. 

"While at Trimble, he created and launched Trimble PULSE and secured a partnership with Caterpillar to resell Trimble FSM on-highway telematics. These skills, along with international experience acquired while serving as Microsoft OEM division manager, where he was responsible for Asia Pacific, Africa and India, are exactly what AgJunction needs as the adoption of precision agriculture continues in the direction of the machine builders." 

Morris holds a Bachelor of Science degree in Marketing and Computer Science from Seattle Pacific.