AGCO announced it Matt O'Brien has joined the company as Used Equipment Remarketing Manager. Over the past 10 years, O’Brien has been working in sales and marketing roles for large regional dealerships in the Southeastern U.S. in the forklift and light construction industry. Prior to joining AGCO, O’Brien was Sales Manager for Ogden Forklifts, Used Equipment Sales Manager for Hertz Equipment Rental and Rental and Used Equipment Manager for LiftOne LLC.

At AGCO, O’Brien will drive the execution and implementation of AGCO’s used remarketing strategy including driving the adoption and ongoing enhancement of current UER programs such as the Certified Pre-Owned (CPO) program, AGCO Protection, Dealer Portal UER tools, used marketing campaigns and execution of the developed Dealer Playbook working closely with the AGCO Protection team, the marketing and field sales team, the parts and service team, the AGCO Finance team.