MEMPHIS, Tenn. — Krone, a leader in the North American hay and forage equipment market, announced today that Dave Patterson joined the Krone marketing and sales support team in the role of brand marketing manager.

Patterson brings over 35 years of brand, marketing and communications experience to Krone. Most recently he spent the last 20-plus years on the company-side of the business in creative and management roles serving as the manager of advertising and marketing communications at John Deere Financial. Prior to that he spent 15-plus years on the agency-side of the business in creative, account management and direct marketing roles. Patterson has been an active member of The National Agri-Marketing Assn. (NAMA) for over 38 years and holds numerous industry awards for his work.

“We are very excited for the opportunity to have Dave join our Krone family and to expand the marketing and sales support team. Dave brings a wealth of agri-marketing insight, knowledge and connections that will help us to continue to grow our business in North America,” said Tommy Jones, Krone North America president and CEO.

Patterson will be responsible for leading Krone’s product marketing, marketing communications and retail store marketing teams and will report to the vice president of marketing and sales support, Laura Lines. He and his family will remain in the Des Moines, Iowa, area where he enjoys officiating high school basketball and is a Big Brother with the Big Brothers Big Sisters of America mentoring organization.