Anne Salemo

In this webinar, we dug into how you can use technology as an accelerator and how different tactics and tools are needed to reach your changing customer demographic. As those customers change, you need to adapt your marketing strategy. During the presentation, Anne Salemo addressed different approaches to take for Baby Boomers, Generation X and Millenials.

Key Takeaways:

• How to adapt your marketing strategy to hit each generation of customer
• How to make the most of your business system
• You’ll learn about different “Accelerator Options” like internet, intranet and extranet
• Much more!

This webinar was brought to you by Charter Software.

Email Kim Schmidt at Farm Equipment with any questions about the webinar.

About the Presenter

Anne Salemo is president of Charter Software Inc., a provider of business management systems specifically designed for the equipment dealer industry. She is well-known and respected by industry peers as a dealership business expert. Salemo has made presentations to regional associations, national parts dealer associations, Bob Clements webinars, as well as regional and national CEO organizations. She’s collaborated with virtually every consultant in the farm equipment industry.

Building on her experience as a CPA serving a large construction equipment company while at KPMG, Salemo began her career in dealership management systems in 1988 with her father Gerry Fricke, original founder of Charter Software. She later acquired the company in 1996 and continues to actively lead Charter’s mission to partner with equipment and other servicing dealerships to promote mutual success through the…