Jim Facente

A quick Google search will reveal quite a few definitions for CX. However, as it applies to business, CX equals “customer experience” and Y-O-U are responsible for it at your dealership.

In simple terms, according John R. DeJulius III, author of The Customer Service Revolution, CX is “a person’s ability to recognize opportunities to exceed customers’ expectations, regardless of the circumstances.”

In this special webinar brought to you courtesy of the Western Equipment Dealer Assn. Dealer Institute, attendees will learn that a passable customer experience is not sufficient to elevate a dealership’s image and increase revenue.

Join Dealer Institute trainer Jim Facente for this informative webinar that gives dealer principals and department managers a new way to look at what they do, how they do it and, more importantly, why they do it.

This FREE webinar is brought to you by Farm Equipment magazine and the WEDA Dealer Institute.

Email Kim Schmidt at Farm Equipment with any questions about the webinar.

About the Presenter

Jim Facente is a former dealer principal. He owned industrial equipment dealerships in south Florida for more than 20 years. He is currently the president of Creative Sales Solutions (CSS), which he founded in 2006. CSS is a customer experience training company that works with dealerships and their employees to develop guidelines to ensure excellence in providing a complete customer experience. CSS has called, recorded and evaluated more than 2,500 dealership employees throughout North…